Assistant Manager Marketing

Overview

The Assistant Manager – Marketing Communications is responsible for developing and implementing marketing strategies to enhance the hotel’s brand awareness, drive revenue, and engage with target audiences. The role involves managing digital and traditional marketing campaigns, overseeing social media presence, and coordinating public relations efforts to ensure consistent brand messaging.

Key Responsibilities:

• Assist in creating and executing marketing plans to drive hotel occupancy, F&B promotions, and event awareness.
• Develop and implement online and offline marketing campaigns, ensuring alignment with Hyatt brand guidelines.
• Analyze market trends, competitor strategies, and customer insights to refine marketing approaches.
• Track and report key performance indicators (KPIs) for marketing initiatives.
• Manage the hotel’s social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok), ensuring engagement and growth.
• Plan and execute digital advertising campaigns (Google Ads, Meta Ads, etc.).
• Oversee website content updates and ensure SEO optimization for improved visibility.
• Monitor online reviews and respond to guest feedback on platforms like TripAdvisor and Google Reviews.
• Develop press releases and coordinate media relations to enhance the hotel’s public image.
• Organize media events, press tours, and influencer collaborations to drive brand exposure.
• Ensure all marketing materials and communications maintain Hyatt’s branding and messaging standards.
• Foster relationships with local businesses, tourism boards, and community organizations to promote partnerships.
• Work with designers and agencies to create promotional materials, brochures, flyers, and digital assets.
• Manage photography and videography for marketing purposes, ensuring high-quality visual representation of the hotel.
• Write engaging content for blog posts, newsletters, and marketing emails.
• Support event planning and execution for hotel-hosted promotions, seasonal campaigns, and partnership events.
• Identify sponsorship opportunities and manage relationships with key sponsors and stakeholders.
• Assist in managing the marketing budget, ensuring cost-effective allocation of resources.
• Track campaign effectiveness and generate performance reports with actionable insights.

Qualifications: Requirements & Qualifications:

• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
• 2–4 years of experience in marketing, preferably within the hospitality or travel industry.
• Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, SEO tools).
• Knowledge of design software (Adobe Photoshop, Canva) is a plus.
• Strong written and verbal communication skills.
• Creativity and ability to develop engaging content.
• Excellent project management and organizational skills.
• Ability to work in a fast-paced environment and manage multiple tasks.
• Fluency in English; knowledge of Arabic is an advantage.