Marketing and PR Manager | Saudi Research and Media Group

A well-known and well-reputed Company based in Dubai, United Arab Emirates is looking for an experienced, skilled, competent, mature, qualified, creative, and intelligent candidate with significant knowledge and relevant working experience for the position of “Marketing and PR Manager”.

SRMG is looking for an exceptionally talented Marketing & PR Manager to join its new travel, culture, and arts publication.

Core Responsibilities:

• Liaise with Commercial & Strategy Manager to develop communications strategy and detailed action plan which supports Hia’s strategic planning and activities
• Developing a marketing & communications plan including activities, timelines and budgets
• Develop a media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media teams to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Act as Hia’s communications gatekeeper, ensuring consistency, quality and effectiveness of delivery of Hia’s key communications messages internally and externally
• Liaise with key staff who represent Hia publicly ensuring clear and consistent organizational messaging
• Manage relationships with ad-hoc external PR individuals or PR agencies, as required
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organizations and advertising agencies
• Monitor current campaigns, ensuring deadlines and budgets are respected
• Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure

Policies, processes, and Procedures:

• Conduct day-to-day activities while ensuring compliance to policies and procedures
• Contribute to the identification of opportunities for continuous improvement of systems, processes taking into account leading practices, changes in business environment, cost reduction and productivity improvement

Education, Knowledge, and Experience:

• 6- 8 years of experience in Marketing, PR or any other related field in a medium sized-reputable organization.
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Intimate understanding of traditional and emerging marketing channels
• Outstanding oral and written communication