UAE Advise

A well-known and well-reputed Company based in Dubai, United Arab Emirates is looking for an experienced, skilled, competent, mature, qualified, creative, and intelligent candidate with significant knowledge and relevant working experience for the position of  ” Director of Sales and Marketing”.

About Jumeirah & the Hotel:

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different™ brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.

An architectural masterpiece, Jumeirah Emirates Towers offers luxurious experiences in the heart of UAE’s most dynamic city. Soaring high above the central business and commercial district, Jumeirah Emirates Towers is a dramatic backdrop to Dubai’s skyline and a visible statement of the region’s growing corporate success. Comprising two equilateral triangles, this landmark structure is home to an Office Tower, Hotel Tower and shopping Boulevard. The hotel encompasses 400 spacious rooms and suites, 15 world-class restaurants and bars, Talise Fitness, Talise Spa as well as elite shopping and lifestyle attractions at the Boulevard, a prestigious retail destination. The award-winning hotel has multiple venues for inspiring events including the grand Godolphin Ballroom and 16 meeting rooms.

About the Job:

An exciting opportunity has arisen for an experienced Director of Sales and Marketing to join Jumeirah Emirates Towers. The main purpose of this role is to plan Sales and Marketing strategies with the aim of delivering the budgeted revenues in the hotel across the revenue earning areas. Build brand presence in the market and establish points of differentiation with the competitor set of hotels. Provide leadership and coach the team and lead by example. Build and maintain positive relationships with key partners, Sales and Marketing teams across all global offices, owners and suppliers.

Your key responsibilities will include:

• Set, implement and monitor annual business plan goals and sales targets.
• Lead the creation of flexible solutions to attract new and potential customers.
• Research, evaluate International & local trends for future business potential.
• Represent the hotel at Road Shows, Trade Fairs and other commercial events.
• Complete the successful pre-opening sales & marketing activities.
• Set sales strategy and positioning via a consolidated business plan that covers all key revenue earning areas of the hotel- rooms, F&B, C&B, Spa, memberships.
• Set and gain consensus on property pricing across various areas along with the revenue department and department heads in-charge.
• Ensure the online presence of the brand is robust, in keeping with visual standard guidelines and is easy for consumers to book and research the hotel.
• Ensure digital presence is in keeping with what the market requires and be aligned or ahead of global hotel online trends.
• Ensure a social media plan is devised and implemented in keeping with the ambitions of the hotel and with the aim of creating a sustainable, sincere link with the local community and brand loyalists globally.
• Continually analyse the best business practises for the hotel.
• Continually drive the sales, revenue teams to achieve the desired goals.
• Lead, coach and develop the Sales & Marketing team.
• Maintain effective communication, with regular 1-2-1 and team meetings.
• Ensure each team member has clear objectives & quarterly targets set, account base/ geographical areas, sales tools, and clearly defined outcomes to be achieved.
• Ensure Jumeirah’s systems and processes enable sales colleagues to succeed.
• Any other duties as may reasonably be requested by the management.

Profitable Market Leadership:

• Provide leadership with effective use of entrepreneurial approaches to sales.
• Identify the benefits of Jumeirah products and services to individual customers to maximise revenue.
• Maximise use of Cost of Sale information in strategic and tactical planning & operation.
• Ensure that ADPs to achieve current portfolio revenue and profit targets and maximise future growth.
• Plan & ensure execution of sales activities are in line with strategy 340.
• Identify and build business relationships with business influencers who can potentially generate new business.
• Set, implement and monitor sales targets for each individual sales personnel.
• Ensure that all plans are approved and implemented accordingly.
• Develop and maintain effective business-partner relationships with all Stakeholders at all times to the benefit of the hotel and company.
• Provide leadership through appropriate coaching sessions.
• Use all available media and market intelligence to ensure up to date knowledge of the market and prospective clients is available at all times.
• Provide leadership in using customer to trigger information to identify key business connections.
• Ensure complete awareness of current state & future growth of Jumeirah.
• Identify and build business relationships with key business influencers to monitor likely changes.
• Prepare annual business plan to meet Jumeirah’s business targets.
• Monitor and drive the implementation of annual business plans, evaluate and modify as necessary, taking into account business changes.
• Facilitate the implementation of annual sales & marketing plan / workbook.

Effective Communication:

• Ensure regular and timely market and sales intelligence communication with required stakeholders in the hotel and Jumeirah RSO colleagues.
• Coach colleagues in effective methods of all communication channels.
• Assign and monitor single point of contact.
• Set and maintain empowerment criteria for sales colleagues.
• Ensure the collection of performance feedback which enables accurate evaluation and development on a regular basis.
• Ensure that all colleagues are confident that their opinions are valued.
• Feedback customer and partner comments to colleagues in all areas.
• Ensure that all customers and partners have a sales point of contact and accurately identify that person.
• Ensure all customers receive timely feedback and information.
• Lead the regular and frequent collection of useful customer and partner feedback.
• Act on all feedback promptly and appropriately.
• Use feedback constructively to adapt working methods and develop best practice.
• Ensure that all sales colleagues share tactics for collecting, recording and sharing all communications.
• Lead sales communications to deliver Jumeirah’s business targets.
• Collect and feedback customer/partner comments to appropriate colleagues in the hotel and within Jumeirah.

About you:

In order to be considered for this role
you will have at least two years of working experience in a similar role in a luxury five-star hotel environment.

You will have excellent written and spoken English skills, additional language is advantage. Knowledge of hotel operating systems is a must. Your experience in handling guest requests and exceeding their expectations would be regarded as essential.

Should be able to quickly learn and adapt to a new work environment.

About the benefits:

Besides generous F&B benefits and reduced hotel rates across our hotels globally, this role has excellent employee benefits making the role attractive to high performers and any applicant who like to associate her/himself with one of the most luxurious brand in the hospitality industry.

Sales & Marketing