A well-known and well-reputed Company based in Dubai, United Arab Emirates is looking for an experienced, skilled, competent, mature, qualified, creative, and intelligent candidate with significant knowledge and relevant working experience for the position of “Marketing Manager”.
Company Name | Al Tannan Group |
Qualification | Bachelors Degree| Masters Degree |
Experience | 3 – 5 years of Relevant Experience Required |
Monthly Salary | 15,000 AED – 16,000 AED |
Employment Type | Full Time | Permanent |
Company Size | 50-100 Employees |
Benefits | Medical Insurance |
Location | Dubai |
JOB DESCRIPTION
The Marketing Department aims to take a professional, proactive and measurable approach to market and communications and to identify ways to strengthen Al Tannan Retail and Service Brands, namely, TLT Dari, Seedology, TLT Café, TLT+ and Curve Beauty Salon, convey key messages and engage with existing and new audiences.
KEY DEPARTMENTAL OBJECTIVES
1. Ensure brand awareness of all Al Tannan Brands and capture its target audience
2. Communicate the full range of Al Tannan Retail and Services brand’s activities to new and existing audiences
3. Plan, execute and evaluate marketing strategies to help achieve the company vision
The Marketing Manager will be pivotal in leading all marketing activities and delivering the key departmental objectives.
Key Working Relationships (Internal): Operations Department, Buying and Merchandising Department, E-Commerce Department
Key Working Relationships (External): Suppliers, Communities, Graphic Artists, Third Party Delivery Companies
KEY RESPONSIBILITIES
Strategy
- Conduct a SWOT analysis across all brands to come up with a strategic plan of action for each of the brands.
- Work with the marketing team to create marketing & communications strategies that will ensure that all brands communicate in a consistent, accurate, professional and prompt manner with all key audiences.
- Develop a marketing calendar for each of the brands and ensure execution and success of all activities
- Set targets and evaluations matrix to evaluate campaign effectiveness
- Set branding guidelines for all the brands and ensure compliance with the said guidelines
Digital Content
- Publish content to social media channels regularly (Facebook, Instagram, Twitter, YouTube, etc.) and in line with guidelines within the marketing strategy.
- Execute and manage social media campaigns to build followers, enhance visibility, and drive engagement
- Conduct analysis to assess the performance of digital content
- Build relationships with third-party publishers and communities to provide regular content contributions
- Work with Buying Team and external agencies to provide content to third-party publishers regularly
- Perform “social listening” to identify influencers and marketing opportunities
- Optimize content for search engines with the help of third-party partners
- Provide ongoing analysis and performance reporting
- Make recommendations to management regarding improvements
- Ensure all campaigns and content comply with the Marketing & Communications Strategy and the organization’s overall Strategic Plan
- Create and manage scoping documentation, program schedule, and project checklists
Marketing and Branding
- Advise/strategize on marketing and advertising requirements for all brands under the Al Tannan Group
- Identify suitable print/digital advertising opportunities and coordinate with artists for graphics.
- Design ads in liaison with an external graphic design consultant where necessary
- Act as ‘brand guardian’ and maintain brand assets – in conjunction with design agency, maintain guidelines for the use of brand logo and co-ordinate all print production / online templates for stationery/publicity material, e.g. newsletters and invitations, using the logo/brand to ensure the correct use of identity.
- Manage, develop and market new brands
- Pursue/manage brand partnerships, as necessary
- Organize and manage photo shoots and filming sessions
- Conduct appropriate market research, including competitor analysis, demographic and economic reviews
- Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges · In conjunction with an external digital design agency, create a development plan for the School’s website to meet the changing needs of the all the brands
- Manage the website- regularly updating with images, news, video and new copy as appropriate, in liaison with marketing colleagues
- Identify key goals for analytics data and use it together with information on traffic to inform development decisions
Budget Management
- Overall management of the Marketing budget, in liaison with relevant colleagues, to ensure appropriate and effective spend.
- Report on Marketing budget effectiveness, as required
- Sourcing of most cost-efficient suppliers for marketing collaterals
- Approve all related quotes and invoices
Networking and Relationship Building
- Establish and maintain excellent working relationships with partner organizations, communities and affiliates
- Work collaboratively across the Marketing Department.
- Work with relevant colleagues to ensure that the department’s work meets all organizational policies.
- Write reports and compile statistics on the activity as required.
- Ensure up-to-date record keeping on activity and clear information management.
- Be prepared to work evenings or weekends as required and to act as an ambassador for any of the brands.
- Carry out any other duties as may be reasonably required by the Managing Director
Personal Specification, Essential Skills and Experience
- A minimum of 3 years of marketing experience, ideally in the retail or service industry
- Branding experience
- Budget management experience and good numerical skills
- Experience in digital content & social media, including scheduling programs, such as Hootsuite,
- Copywriting skills
- Experience with Photoshop, Illustrator, Premier, Shopify and
- Knowledge of CRM databases, including segmentation & targeting for personalization
- Solid understanding of KPIs and deriving insights for wider business reporting and actions
- Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
- Strong written and verbal communication skills
- Excellent attention to detail
- Highly organized, with good time management skills
- Self-motivated
- Adaptable, with a willingness to learn
- Strong analytical and problem-solving capabilities
- Computer literate – Excel, Word, Mac & Windows OS.
- Experience working both independently and in a team-oriented, collaborative environment