Senior Marketing Manager | Talabat
| Company Name |
Talabat, Dubai |
| Qualification | Bachelors Degree | Masters Degree (Relevant Field) |
| Experience | 10 – 11 years of Relevant Experience Required |
| Monthly Salary | 25,000 AED – 30,000 AED |
| Employment Type | Full Time | Permanent |
| Company Size | 50-100 Employees |
| Benefits | Medical Insurance |
| Location | Dubai |
When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.
Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!
Our philosophy is to make sure we do what is right for our ecosystem – our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
Role Summary
Lead the planning function within the regional marketing team. Responsible for working with multiple stakeholders across the business to identify their needs and shape this into a holistic, coordinated, centrally held marketing plan that delivers against the commercial objectives of the business.
You will oversee the governance and delivery of this plan, reviewing performance and revising the strategy as required. Working with the other senior marketers within the team, you will establish a proactive, positive new system of governance for the business, applying this to the creation of the marketing plan.
What’s On Your Plate?
- Supervises the full planning cycle (Annual Marketing Plans, Quarterly pitches, Budget Estimates and Forecast)
- Leads and responsible to people manage a team of planning managers
- Work closely with the Senior Marketing Leadership to create processes for gathering inputs from multiple reporting mechanisms, defining OKRs and developing operational health insights for Quarterly Business Reviews, Monthly Business Reviews, etc.
- Sets the strategy for Groceries and Non Food Verticals integration within overall talabat platform
- Sees through the Go to market execution of company wide strategies in different markets.
- Leads the investment proposal cycles on monthly / quarterly bases and ensures markets are equipped with proper funding to achieve results
- Responsible for vertical expansions / city expansion, with marketing management accountability until proper set up is in place in the markets
- Liaises between country marketing directors and regional, central function to ensure proper support is given to markets.
- Ensures that all campaigns launched are following the right efficiency measures with close eye on performance and ROI.
- Create and develop campaign playbooks that can be shared across the region to enable cross country learnings
What Did We Order?
- Must Have Marketing Management Experience of at least 5 years (Overall experience 10+) preferred industries (E Commerce /Telecom / FMCG)
- Must Have: Strong experience in marketing/commercial planning
- Must Have: Strong team leadership and stakeholder management
- Must Have: Analytical with an eye on spotting opportunities and building on them
- Regional experience in a matrix organization is a strong plus