Finance Analyst (FP&A)

Overview

Roles and Responsibilities:
Financial Planning & Budgeting

• Develop and manage detailed annual, quarterly, and monthly budgets aligned with growth targets
• Build financial models and scenario plans to support high-impact decision-making
• Monitor performance vs. budgets, highlighting key variances and recommending course corrections
• Partner with cross-functional teams to ensure budget discipline and alignment with strategic goals

Business Performance Analysis & Reporting

• Maintain dynamic, real-time dashboards to support agile decision-making
• Analyze profitability, CAC/LTV, contribution margins, and other DTC-relevant KPIs
• Identify trends, risks, and actionable insights to drive revenue growth and cost optimization
• Present monthly and quarterly performance reviews with strategic commentary for leadership

Cash Flow & Margin Management

• Track working capital movements and recommend strategies to improve liquidity
• Assess pricing, discounting, and operational levers to enhance gross margins
• Collaborate with supply chain and marketing teams to align cost structures and optimize ROI

Strategic Financial Partnering

• Act as a thought partner to founders – challenging assumptions, refining growth strategies
• Provide financial input on key decisions including fundraising, product launches, and expansion Evaluate financing options and investment scenarios with clear ROI and risk metrics

Stakeholder Collaboration & Communication

• Work closely with founders and external teams to validate plans and build consensus
• Translate complex financial data into concise, strategic insights for non-finance stakeholders
• Drive accountability and forward-looking thinking across functions through financial leadership

Requirements
Qualifications:
Education:

• CA / CPA / ACCA / MBA (Finance) or equivalent qualification from a recognized institution

Experience:

• 6–10 years of relevant experience in FP&A, strategic finance, or business finance
• Prior exposure to direct-to-consumer (DTC), eCommerce, or consumer brands is essential
• Demonstrated ability to work independently in lean or startup environments

Skills & Competencies:

• Strong financial modeling, budgeting, and forecasting skills
• Excellent command over DTC metrics (CAC, LTV, retention, burn rate, etc.)
• Proficiency in Excel/Google Sheets, and dashboarding tools (e.g., Power BI, Tableau, or similar)
• Strategic mindset with the ability to challenge assumptions and advise leadership
• Clear and concise communicator; able to translate data into business insights
• Comfortable working in a remote, founder-led setup with limited existing finance infra

Nice to Have:

• Experience with fundraising or investor reporting
• Familiarity with Xero, QuickBooks, or similar tools used in startup accounting
• Exposure to global markets or UAE/GCC-based operations