Marketing Manager | Apparel Group
A well-known and well-reputed Company based in Dubai, United Arab Emirates is looking for an experienced, skilled, competent, mature, qualified, creative, and intelligent candidate with significant knowledge and relevant working experience for the position of “Marketing Manager”.
| Company Name |
Apparel Group |
| Qualification | Bachelors Degree | Masters Degree |
| Experience | 7 – 9 years of Relevant Experience Required |
| Monthly Salary | 18,000 AED – 25,000 AED |
| Employment Type | Full Time | Permanent |
| Company Size | 50-100 Employees |
| Benefits | Medical Insurance |
| Location | Dubai |
POSITION OBJECTIVE
- The position is responsible to develop and implement the long and short-term marketing strategies for brand’s/s
Key Responsibilities
- Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
- Integrated communication strategy for enhancing brand equity and brand preference.
- Efficient media management and planning for optimum utilization of resources.
- Manage and coordinate all marketing, advertising and promotional staff and activities.
- Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
- Prepare annual marketing calendar and Product specification catalogs.
- Develop brand’s/s positioning strategy in line with the Brand objectives.
- Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
- Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
- Put strategies and action plans to build and fix database and be the custodian for implementation.
- Recommend Brand/store promotions in consultation with brand custodians.
- Ensure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
- Ensure that the entire out-door media facilities are at the prime locations to attract customers (billboards / hoardings).
- Ensure time frame and seasonality peaks are met.
- Co-coordinate with the territories and the brand principles as necessary on the media advertising.
- Ensure consistency in the brand image.
- Provide innovative solutions and proposals for new POS materials for stores/Brand.
- Plan and coordinate with Corporate Marketing on media buying.
- Track advertising maintained with the Media Groups / Agencies.
Skills and Experience
- Bachelor’s degree in Business Administration / Marketing/Communication or equivalent. MBA in Marketing is highly preferred.
- Minimum 7 – 9 years of progressive experience in managing all aspects of Marketing function in a highly dynamic and customer driven industry, preferably Retail in GCC or abroad.
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Deep passion for the consumer, existing Brand relationships within the territory, and a background with a high level of effective traditional communication and digital communication
- Strong organizational skills and the ability to manage multiple projects and stakeholders simultaneously.
- A strong holistic understanding of digital and eCommerce ecosystem within retail & fashion.
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