Marketing Manager | Fairgreen International School
A well-known and well-reputed Company based in Dubai, United Arab Emirates is looking for an experienced, skilled, competent, mature, qualified, creative, and intelligent candidate with significant knowledge and relevant working experience for the position of “Marketing Manager”.
| Company Name |
Fairgreen International School |
| Qualification | Bachelors Degree | Masters Degree |
| Experience | 5 – 6 years of Relevant Experience Required |
| Monthly Salary | 18,000 AED – 25,000 AED |
| Employment Type | Full Time | Permanent |
| Company Size | 50-100 Employees |
| Benefits | Medical Insurance |
| Location | Dubai |
Marketing & Communications Manager
Organization: Fairgreen International School
Industry: K-12 Education
Fairgreen International School is seeking a senior professional in the field of international education marketing for the role of Marketing & Communications Manager.
About Fairgreen International School
With an exceptional, future-focused educational ethos, built on the cornerstones of academic achievement and sustainability, Fairgreen International School in Dubai empowers students to innovate sustainable solutions to global challenges. Located in The Sustainable City, Fairgreen is an IB World School, fully authorized to offer the full continuum of International Baccalaureate programs: IB PYP, MYP, DP and CP.
Fairgreen is an Esol Education school, part of a family of high performing international schools in locations such as Abu Dhabi, Hong Kong, Cairo, Nicosia and Lebanon. The organization serves more than 10,000 students, facilitating the pursuit of knowledge in a stimulating, culturally inclusive environment. With a strong focus on providing the highest standards of educational excellence, Esol Education graduates matriculate to leading universities, with recent graduates currently attending the world’s top 50 schools including Harvard, Stanford, Oxford, Yale, MIT and Columbia University.
THE ROLE
Reporting to the School Director and Executive Leadership, the position of Marketing & Communications Manager will be responsible for maintaining positive word of mouth and implementing a growth strategy for our school, building on its excellent reputation, by ensuring high awareness within surrounding residential neighborhoods, with a focus on student recruitment and retention. The role involves:
- Leading marketing initiatives, in close collaboration with the Admissions team to ensure excellence in service delivery to prospective families throughout their enrollment journey
- Inquiry pipeline management and overseeing the implementation of the CRM system and reporting in collaboration with the Admissions team
- Setting and implementing strategies for enrollment growth, in line with the current needs of the market
- Managing external and internal marketing, communication, social media and PR efforts along with a support specialist, including:
- Working with admissions and education teams to conceptualize and execute in-person/virtual events, open houses and tours for prospective parents
- Create and implement campaigns to drive footfall to the admissions office for events and tours
- Driving inquiries /event registrations via digital and offline channels
- Creating monthly social media strategies, provide active oversight and sign off on social media, branding, design, copy and traffic flow
- Overseeing communications and materials to maintain Esol Education and school brand standards including:
- Website updates
- Updated brochures and print materials
- Updated video and photo assets
- Environmental branding around the school
- Creating an outreach program to establish partnerships and collaborations within the local residential neighborhoods, community organizations, businesses, nurseries
ESSENTIAL SKILLS
- 360-degree marketing management using an omni-channel approach
- Excellent communication skills in English – copywriting, editing and proofreading
- Strong design aesthetic
- Understanding of using a CMS for website management and online newsletters
- Management of social channels such as Facebook, Instagram, Twitter, LinkedIn and YouTube – creating and curating content, social influence building
- Understanding of online marketing and measurement metrics
- Graphic design, photo editing and retouching skills with a working knowledge of Canva, In Design, Adobe Acrobat, Adobe Photoshop preferable
- Knowledge of audio/video editing using iMovie or Final Cut Pro
QUALITIES
- Excellent interpersonal skills and a positive and enthusiastic attitude
- Strong work ethic and superior professionalism and judgment
- Committed to achieving best practice communications and service excellence in marketing and admissions
- Self-Motivated and results-driven
- Organized and able to work independently
- Resourceful and collaborative approach to solving problems
- Leadership and influencing skills
- Commercially aware with good business acumen
- Proactive and able to prompt others to ensure deadlines and targets are achieved
- Excellent attention to detail
EXPERIENCE & QUALIFICATIONS
- Bachelor’s Degree in Business, Marketing or related field of study
- Experience working with CRM and funnel management preferable
- Understanding of the role and influence of social media and digital marketing channels from discovery to enrollment
- 5 years’ experience in marketing, preferably in the education sector in Dubai
SALARY & BENEFITS
We offer a competitive salary commensurate with experience and industry standard benefits package.
Your application will be automatically considered for one or more similar vacancies within the Esol Education network in Dubai.