UAE Advise

A well-known and well-reputed Company based in Abu Dhabi, United Arab Emirates is looking for an experienced, skilled, competent, mature, qualified, creative, and intelligent candidate with significant knowledge and relevant working experience for the position of  “Marketing Manager”.

Mandate of Underwriting, Product Development & Marketing Division

· Strategic and operational management of existing insurance products

· Development of product portfolio, leveraging market intelligence and customer feedback

· Creation, licensing, pricing and marketing of new insurance products

Mandate of Marketing Department

· Steer all product marketing activities to successfully promote Basic+ and Enhanced business products

· Manage customer journey and monitor customer experience

· Create and leverage advertising tools, with a focus on digital marketing (E-mail, SEO, Social Media), responsible for steering potential customers to the website/creation of online leads

· Responsible for Daman website, with Thiqa content supplied by Government Affairs

· Monitor market and competitor activities, and create a periodical update on market developments

Role Purpose

Overarching duties as a Daman leader:

· Develop and implement a department strategy in line with company strategy, set departmental and operational goals and initiate measures to reach goals and to improve department performance

· Lead performance management process measuring progress against departmental goals

· Responsible for a result-oriented management and development of people and resources, including provision of a strong day-to-day leadership presence involving resource allocation, monitoring, reporting, and conducting regular staff meetings

· Manage department expenditure requirements, minding its impact on the financial budget

· Foster organizational culture by establishing quality awareness and service orientation by implementing and complying to processes such as Project and Change Management

· Initiate, develop, implement and ensure adherence of policies and procedure

Department specific:

· Lead all product marketing activities to successfully promote Basic+ and Enhanced business products

· Analyse, monitor and report customer service needs, delivery systems, market and the competitor landscape to develop and coordinate the implementation of new and/or enhanced programmes

· Lead customer relationship management strategy, manage customer journey and monitor customer experience

· Create and manage frameworks to track, evaluate and optimize customer interactions

· Develop, create and leverage advertising tools, with a focus on digital marketing (E-mail, SEO, Social Media, responsible for steering potential customers to the website/creation of online leads)

· Initiate and lead customer insights projects through research programs to determine customer satisfaction and improvement areas

· Build up and manage a central customer database to profile different customer segments as base for targeted customer interactions, up- and cross-selling

· Manage and oversee Daman website, with Thiqa content supplied by Government Affairs

Key Requirements and Qualifications

· 8+ years of experience in marketing; 5+ years of which in a management/supervisory role

· Bachelor’s degree in Business Management/ Marketing or any related field

· Master’s degree is a plus

Skills and Competencies

· Very good leadership skills including people management, selection and development skills

· Very good command of written and spoken English; knowledge of Arabic language is an advantage

· Broad knowledge of health insurance concepts

· Experienced in managing a multi-cultural environment and promote teamwork