UAE Advise

Job Description

At Intercare, marketing is about understanding people and building awareness about how our products/services can satisfy customer needs. We’re looking for an experienced and versatile Marketing Manager who is hungry to do this and more. Our ideal candidate should have experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a people who love the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Using social media marketing tools to create and maintain the company’s brand
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Interacting with customers and other stakeholders via the company’s social media accounts
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Working with the sales team to develop social media marketing campaigns

Daily and Monthly Responsibilities

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Conceptualize and execute on multi-channel multi-division campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Working in partnership with the Sales/Divisional team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

• Master’s or Bachelor’s degree in marketing, business, or related field
• 5-10 years experience in Marketing & Social Media
• Metrics-driven marketing mind with an eye for creativity
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Established press and media contacts
• Excellent written and verbal communication skills
• Experience with marketing automation and CRM tools
• Willingness and ability to travel

Interested candidates may please apply and giving the Job title in the subject line.

Sales & Marketing

Tags: Intercare Limited jobs and careers in UAE Sharjah October 2021, Marketing manager jobs and careers in Sharjah October 2021, sales and marketing jobs in Sharjah October 2021, Vacancies for marketing manager in Sharjah October 2021