Noon – BTL Specialist – Jobs In Dubai
BTL Specialist
A well-known and well-reputed Company based in Dubai, United Arab Emirates is looking for an experienced “BTL Specialist.”
Qualifications
- Bachelor’s degree in Marketing or related field
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Experience with organizing and executing on-ground activations
- Up-to-date with the latest trends and best practices in offline marketing and customer acquisition
- Confident and positive communicator
- A sense of aesthetics and a love for great copy and witty communication
- Strong organizational and project management skills; the ability to manage multiple projects at once and meet deadlines
- Should have minimum 5 years of experience in related role
- Prior BTL experience in UAE is a big plus
- Fluency in Arabic is preferred, but not mandatory
Key Responsibilities
- Plan, develop and execute the offline customer acquisition strategy for Noon food
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Build strategic relationships and partner with key industry players, agencies and vendors
- Work with the relevant channels to develop bespoke BTL activities and activations for each
- Ensure strategy and activities are in-line with the overarching marketing strategy
- Continuously amend strategy and roadmap based on learnings and best practice
- Ensure all BTL comms and assets are in line with established brand guidelines (e.g. look and feel, tone of voice, etc.)
- Conduct post campaign analysis to establish best practice messaging, execution & results
- Constantly explore new potential partnerships and acquisition channels to help expand Noon Food’s customer base
- Contribute to the development of the overall Brand strategy
Salary Range: (12,000 AED – 15,000 AED)
Employment Type: Full Time
How to Apply?
Apply Now : [email protected]